When I'm working with and advising the individual artists, designers, photographers and jewellery-makers among my clients, I'm especially able to empathise with their marketing conundrums and the idea that their creations are part of themselves - because of my experience as a writer, promoting my own work.
So today's marketing exercise is: how to promote 'A Very Long Walk' ... the book of my blogs and articles from the long walk to Santiago de Compostella a couple of years ago, now at last available in print.
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