Don't just do it!

Friday 14 August 2009

So many providers of activities for young people – whether that’s local councils, charity-led venues or museums – seem to think that just by running the activities, they people they hope to see will turn up. Here’s a news flash: you have to tell them about it first!

This is the ground-breaking conclusion from a piece of research by the DCFS, Positive Activities, which was announced a few days ago. In essence it suggests providers should put the young people’s hopes, aspirations, way of thinking and self-perception at the heart of how they communicate their young people’s activities (and indeed at the heart of how they design them, something that the Government-funded myplace youth centres seem to be effectively doing).

So go on, put some resources aside from your programming budget to make sure all your great ideas are effectively communicated!